Descriptions and frequencies of cycling actions under the persuasion function
| B. Persuasion | |||||
| Code | Action category | Code | Action type | No of times action type used | Percentage of overall actions |
| B1 | One-to-one counselling | 8 | 2 | ||
| B1.1 | Barrier identification and solutions | 6 | 1.4 | ||
| B1.2 | Offering motivation to alter travel behaviour | 2 | 0.4 | ||
| B2 | Group counselling | 2 | 0.4 | ||
| B2.1 | Group counselling to increase cycling | 2 | 0.4 | ||
| B3 | Tailored intervention actions | 13 | 2.7 | ||
| B3.1 | Tailored phone calls to nudge behaviour change | 1 | 0.2 | ||
| B3.2 | Tailored letters | 4 | 0.8 | ||
| B3.3 | Tailored messaging | 8 | 1.7 | ||
| B4 | Travel diaries with feedback | 5 | 1 | ||
| B4.1 | Individualised travel diaries with feedback | 5 | 1 | ||
| B5 | Mass media campaigns | 21 | 4.4 | ||
| B5.1 | Media promoting specific project | 11 | 2.3 | ||
| B5.2 | Media promoting cycling in general | 9 | 1.9 | ||
| B5.3 | Media discouraging car use | 1 | 0.2 | ||
| Total in ‘Persuasion’ | 49 | 10.5 | |||